Health Insurance Lead Generation


If you have a health insurance company, you’re looking for more customers, and that means you’re looking for a target audience that wants to hear about you.  This can mean a lot of door-to-door knocking, if you go about things the old-fashioned way.  If you’re a little more modern, it can mean a lot of sales calls or online advertising.  The most effective way you’re going to be able to get customers, however, is through online insurance lead generation.  This puts interested customers directly into your email inbox.

Health insurance lead generation is a system that allows an interested client to fill out information online.  By typing in their contact information, a client can request information about a specific product, service, or information – in this case, health insurance – and wait for interested companies (like yours) to contact them.  The lead generator will then distribute these leads to companies who work with that kind of business, and a whole slew of different companies have the opportunity to contact the prospective client.  It gets you a shortcut to an interested target audience.

It also increases the competition within the business, which is good for the client.  Since one ad generates a lead that can be sent to more than one company, a prospective client can now type in their information and wait to be contacted, comparing the information given to them by the several different companies.  It allows a person to request information from as many people as are interested in their business, not just the company who posted the ad.  It provides a more informed way to invest in a company, by pitting several companies against each other.

Lead generation is taking advertising to the next level; instead of bringing a company name to the buyer, it’s bringing the buyer’s name to the companies who want to compete for their business.

Where can you find the best method to getting quality life insurance leads

November 1, 2009 By Leave a Comment

I used to work for an insurance company so I can understand how hard it can be to find good quality life insurance leads. When I first started I was really excited and motivated to do whatever it took to find people to sell life insurance to. We were told that we should work through our warm market first and if we did this correctly we would be able to start a good life insurance lead generation system. Needless to say my wife and I were both new to the area so we did not have any type of warm market to work with. Because of the lack of a warm market we had to start prospecting in a cold market. It was tough to build up the courage to talk to complete strangers about buying life insurance so we had to, over time, come up with our own system of creating a good life insurance lead.

I have ready many books and listened to many seminars that try and teach you have to generate a good life insurance sales lead and I have to say one that really has impressed me is a website called “an insurance agents career” by Ted. Ted has worked in the life insurance business with sales and recruiting for over 30 years now and he has a really good grip on what will bring you success when looking for a good life insurance lead. I have copied below a little bit about Ted and his website.

Take a look at it and let me know what you think in the comments below.

Ted website is a help website for new and existing insurance agents, including topics on investigating the insurance career opportunity. This is what Ted has to say about his site:
“It is more geared up as an information site for new and
existing insurance agents. “I created it to help new and existing insurance
agents walk through the entire process of an insurance agent’s career.
From the first day they start looking at How to sell Insurance, and
investigating what the pros and cons are of coming into the business, on
through how to build a daily action plan, tips on life insurance
prospecting, phone calling ideas, the sales interview process, the closing
process, insurance sales tips, insurance sales training ideas, and so on.”
Thereby the name “an-insurance-agents-career.com”

Filed Under: Auto Insurance, Insurance, Leads, Life Insurance Tagged With: , , , , ,
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