How Life Insurance And Health Insurance Sales Leads Can Help

November 8, 2009 By 4 Comments

If you plan to use health insurance sales leads  or any type of lead to get your business off the ground, the first thing you have to do is obtain the life or health insurance sales leads. The best way to obtain a life insurance sales lead is to find a company that offers you exclusive life insurance leads. When looking for a company that will offer you life insurance leads you want to find a reputable company that will only sell the leads they receive to one person. Just keep in mind that even though the company you use to help find life insurance referrals only sells you the leads, customers often shop around to compare prices so more than one company can have the same life insurance lead.

When buying life or health insurance sales leads, it is important to do the math to make sure that the referrals are worth it. If you are purchasing 20 leads a week and are, only closing one life insurance sales lead a week the money you are spending is not worth it. You will need to work on improving your conversion rate by lowering the amount of leads that you are purchasing and increasing how many leads, you are closing.

Life insurance lead generation can also be something that you do on your own. If you choose to go about generating your own leads, the first thing you will need to do is create a dynamic website that is user friendly. On the website, you will want some type of form for people to fill out so you can track your leads. For example, a request more information or a request a free quote is a great way to generate leads. Remember that even if you are generating your own referrals they might not be exclusive because people shop around to compare rates.

Once you have gotten life or health insurance sales leads you will need to come with a method to measure you life insurance sales lead results. You want to know how many leads you are generating or buying each day, but you also want to be able to track the results of each lead. Tracking the results of each lead includes tallying how many leads you convert into sales and how many leads are not converted into sales. Tracking the amount of time you spent following up each lead, no matter if you were able to convert it or not, is also needed. Tracking all of this information will allow you to figure out the value of your time and the cost of the lead to see how well a life insurance sales lead compares with other marketing tactics that you use.

Do not just use one lead provider because not all of them will be of the same caliber, some will be better than others will for you. You want to try at least two or three different lead providers to see who gives you the best results, or if generating your own leads works best for you. Once you have determined your results you will see some patterns that are developing. For example, you are calling too late or you are losing prospective clients right after the first call. You want to look at these patterns to see what you can do to improve your sales process so you can use your life or health insurance sales referrals to get your business up and running.

Filed Under: Insurance, Leads, Life Insurance Tagged With: , , , , , , ,

Where can you find the best method to getting quality life insurance leads

November 1, 2009 By Leave a Comment

I used to work for an insurance company so I can understand how hard it can be to find good quality life insurance leads. When I first started I was really excited and motivated to do whatever it took to find people to sell life insurance to. We were told that we should work through our warm market first and if we did this correctly we would be able to start a good life insurance lead generation system. Needless to say my wife and I were both new to the area so we did not have any type of warm market to work with. Because of the lack of a warm market we had to start prospecting in a cold market. It was tough to build up the courage to talk to complete strangers about buying life insurance so we had to, over time, come up with our own system of creating a good life insurance lead.

I have ready many books and listened to many seminars that try and teach you have to generate a good life insurance sales lead and I have to say one that really has impressed me is a website called “an insurance agents career” by Ted. Ted has worked in the life insurance business with sales and recruiting for over 30 years now and he has a really good grip on what will bring you success when looking for a good life insurance lead. I have copied below a little bit about Ted and his website.

Take a look at it and let me know what you think in the comments below.

Ted website is a help website for new and existing insurance agents, including topics on investigating the insurance career opportunity. This is what Ted has to say about his site:
“It is more geared up as an information site for new and
existing insurance agents. “I created it to help new and existing insurance
agents walk through the entire process of an insurance agent’s career.
From the first day they start looking at How to sell Insurance, and
investigating what the pros and cons are of coming into the business, on
through how to build a daily action plan, tips on life insurance
prospecting, phone calling ideas, the sales interview process, the closing
process, insurance sales tips, insurance sales training ideas, and so on.”
Thereby the name “an-insurance-agents-career.com”

Filed Under: Auto Insurance, Insurance, Leads, Life Insurance Tagged With: , , , , ,

Life Insurance Leads

September 25, 2009 By 9 Comments

Generating life insurance leads is the best way to enhance your sales in life insurance coverage. There are many ways to achieve this. Some of these methods are tried and tested ones that have been around for many long years while others have come into being with the recent advent of the advancements in the field of technology.

Life insurance sales lead are the life-blood of an insurance company and therefore they set great store by generating leads that can be turned to possible sales thus improving the chance of getting a customer and making a profit. Finally, the main thing that matters to a life insurance company is the amount of sales that can be generated through this method.

Life insurance leads can be generated using many different methods. They are used regularly by many businesses to ramp up their sales.

  1. Surveys: This is an ideal way to get a cross section of clients. By asking the appropriate questions you will be able to find out a lot of details about the possible client base and then use that to generate life insurance leads.
  2. Mailing Lists: This is an age old way of generating leads and is still useful if you are targeting a certain client base. You can use it effectively as it will give you the chance to directly appeal to the potential clients.
  3. Yellow pages advertising: This is one of the places that many people still use on a daily basis and by placing an advertisement here you will be reminding them of your presence and thus when they want your services be ready with a suitable package. Good graphics and great wording is important to get the clients to read to the advertisement.
  4. Search engine optimization: This is one of the latest methods that are used via the Internet. Many companies use this to generate leads. Having a great website is a must where people are persuaded to take a positive action in at least sighing up so that they can be sent specific and detailed information regarding life insurance from your company.
  5. Pay per click: This is another simple method of making your company’s presence felt. By affiliating your business with one of the many online programs that you find for this purpose you will be able to get people to visit your web site. Having an interesting website is essential to keep the potential client interested.
  6. Purchasing leads: There are companies that specialize in this area and it is possible to buy leads from them. These companies excel at marketing and know the different methods to generate leads. In this case you can relax and wait for the customer to come to you.
  7. Try the existing customer base: This is to keep the existing customer base informed of all your new products and giving the same product with value addition will usually generate interest among existing clients as well as their acquaintances and family.
  8. Telephone calls: This is also an ideal way to get leads. But, you have to ensure that this is done by experienced telemarketers.
  9. Social networking: This is the latest method that is used to generate leads via the Internet.
  10. Leaflets/brochures: Leaving these in appropriate places is also an ideal way to get to a client base.

To get the best life insurance leads a company can use one or all these methods. Being consistent and committed to your cause is essential in generating leads which will bring in more business. To turn a lead to a sale you have to use expert knowledge. The best way to do this of course is to offer the clients your life insurance product as a solution to a problem they are facing or will face in the future. Additional benefits are also a great way to turn a lead to a sale.

Filed Under: General Finance, Insurance, Life Insurance Tagged With: , , , , ,